AV market growth in the Middle East | Studio sessions | ISE 2025
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Phil Marlowe from AVI-SPL and Banan Almars from Maktabi discuss the booming AV market in the Middle East. They share insights on growth driven by international companies, the evolution of AV installations in Saudi Arabia, and the importance of education in managing client expectations. Key challenges such as logistics and building trust are addressed, alongside future market trends in enterprise solutions and collaborative technology. Their combined experience highlights the region's significant potential.